Facebook CEO Mark Zuckerberg said the future of augmented reality (AR) lies in your smartphone camera and not just in special goggles.
“We are going to make the camera the first augmented reality platform” said Zuckerberg in his keynote speech kicking off Facebook’s annual F8 developer conference.
“I used to think that glasses were going to be the first mainstream augmented reality platform and that we would get them maybe 5-10 years from now in the form factor that we want. But over the last couple of the years, we’ve started to see primitive versions of augmented reality use cases on our phones and camera” Zuckerberg said.
Last month, Facebook had introduced a new in-app camera with dozens of effects like masks, frames, interactive filters and guest art from visual artists that users can apply to their photos and videos.
Camera effects platform
Zuckerberg said launching an in-app camera was the first step in laying the groundwork for the new Camera Effects platform that was unveiled today.
The platform allows artists and developers to create augmented reality effects for the Facebook camera turning any smartphone camera into an AR platform. It comprises of two creative tools namely, Frame Studio and AR Studio.
Frame Studio is a web-based tool available starting today, that lets any user to build photo frames to either use on their profile pictures or in the new Facebook camera. Frames made in Frame studio will appear in the cameras of the user’s friends or Page fans and will feature the creator’s name along with the effect in the camera and in News Feed posts.
AR Studio is an authoring tool to create augmented reality experiences that allows artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion and interactions during live broadcasts among others.
The tool is currently in closed beta for Mac platform and includes features like Face Tracker and sensor data enabling developers to create effects where people move their phones. It will also allow them design effects for Facebook Live broadcasts that respond directly to what’s happening during the broadcasts in real time.
At launch, Facebook has signed up select beta partners at launch including Electronic Arts (for Mass Effect: Andromeda), GIPHY, Manchester United, Nike, Real Madrid, TripIt and Warner Bros (for Justice League) for its AR Studio tool.
SOURCE – ET TECH