Google India has been named the most ‘attractive employer brand’, followed by Mercedes-Benz, according to the latest survey by HR firm, Randstad. This also makes Google India the winner of the Randstad Award third year in a row.
Sectoral winners include Amazon India (e-commerce), ITC Ltd (FMCG) and Philips India (Consumer & Healthcare), as per the Randstad Employer Brand Research 2017. The study also reveals that among sectors, the top preferences for employees are IT, BFSI and Retail & FMCG.
Salary and employee benefits, followed by good work-life balance and job security, were the top considerations for workers across all profiles while picking an employer. Not surprisingly, work-life balance has moved up the priority list from fifth to the second rank for employees.
“At this juncture, understanding workforce trends, expectations and key employee value proposition drivers are imperative for organisations. They have come to realise the value of employer branding and the returns from such investments, both in terms of attracting new talent and retaining it,” said Moorthy K. Uppaluri, Managing Director & CEO, Randstad India.
Another interesting finding is that nearly 31 per cent employees are not loyal to a specific sector or industry and that compensation is the primary driver for loyalty. Nearly 42 per cent employees said that they would be open to an industry shift if the pay and benefits were similar to the existing industry.
The seventh edition of the Randstad Employer Brand Research was conducted among 1.65 lakh respondents in 26 countries in Europe, Asia-Pacific and the Americas, covering 150+ large companies.
SOURCE – THE NEW YORK TIMES
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