Mobile Smartphones

Demand for smartphones in India’s tier 2 and 3 cities at an all time high

Smartphone demand from tier 2 and 3 cities is outgrowing demand from tier 1 cities as urban markets have begun to saturate, according to an International Data Corporation study.

The survey of 4,000 buyers across 10 cities finds that consumers look for value-for-money smartphones with latest technology.

It also found that Indian buyers make purchases depending on recommendations from peers or the retailer, and these two influencers will continue to have an impact as three-fourths of the phones are still sold offline or at brick-and-mortar stores.

SOURCE – REPORT BY INTERNATIONAL DATA CORPORATION (IDC)

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